We provide effective strategies for forward thinking companies

Growth Driven, Value Focused
Innovative digital strategies to take your business to the next level

How We Help Businesses Like Yours

At Carefree I T Consultants, we implement the latest digital strategies to help you grow your business. Sometimes that means a beautiful website that’s focused on converting visitors to leads.  Or, it could mean an integrated marketing campaign to ensure consistent branding and positioning across all digital platforms. Maybe you need some custom software developed to run your business more efficiently, or get a startup business off the ground. No matter your digital goals, here’s how we’ll work with you to help you reach them..

Driven By Users, Not Technology

You may have heard we’re experts at becoming experts. Usually that means we’re becoming experts about our clients’ businesses and industries. But we’re also experts at becoming experts in the latest web technologies and digital marketing trends. We won’t sell you on a platform or product for our benefit; we always try to pick the best tool for the job.

WordPress Development

Our WordPress development team works with businesses of all sizes to improve or build new WordPress websites that help them achieve their online goals.  WordPress is a feature-rich and mature platform that we use as a key component in our Launch + Growth approach to ensure the long-term success of your website project.

Improve your website’s overall aesthetic? Increase your leads? Make it more accessible to different devices? Our WordPress development team starts every project by looking at the big picture. Then we use our 10+ years of experience to systematically make great things happen.

DNN Websites

You don’t learn how to build world-class websites with DNN overnight; we’ve been perfecting it for 10 years. Our team of DNN developers has worked with industry giants around the world (and our local coffee shop, too) to build amazing websites that leverage DotNetNuke. We can help you get more traffic, generate more leads, increase your sales, and better your business by creating a well-performing website that you can easily maintain by yourself.

Your website should continue to grow and improve after it is built. New trends in web design as well as your evolving marketing goals will continue to be important. To keep up with the latest internet trends and security patches, it’s a good idea to keep your DNN version up to date. This keeps your site secure and you’ll also benefit from new and improved features of the DNN platform to use on your site. Our expert DNN developers stay on top of the most important industry trends, so your website will be in good hands.

Digital Marketing

Successful digital marketing isn’t about ranking number 1 for that single keyword or sending out a beautiful email. The right internet marketing company understands that success happens when all the pieces work together to achieve a cohesive brand experience across all platforms and devices. Our team is based in Lansing, Michigan, but our proven digital marketing solutions have delivered growth for clients nationwide.

All the traffic in the world doesn’t mean much without a strategy in place to turn those anonymous visitors into identifiable human beings that you can market and sell to. We’ll develop conversion points and lead magnets to fill your funnel from the top down.

Content Marketing

Content marketing focuses on creating quality content that pulls in your target audience and funnels them through your buying process. By aligning your content with the interests of your ideal customers, we can attract qualified traffic to convert into leads, customers, and promoters for your business.

Digital platforms for paid media offer infinitely more targeting, tracking, and reporting than the advertising days of old. We can help you kickstart a campaign by bringing in new and qualified visitors, retarget leads who have been to your website but didn’t take a desired action, or reinforce your brand to existing customers. We’ll incorporate digital advertising as a piece of your custom-integrated campaign puzzle and use the latest tools to close the loop on leads, sales, and ROI.

Search Engine Optimization (SEO).

Search engine optimization (SEO) as we once knew it is no more. Today’s search engines care less about a keyword on the page and almost entirely about the quality of your content and the user- and mobile-friendliness of a page. We use the latest tools and technologies to uncover what your audience is searching and develop valuable content that will help you show up when those phrases are searched. Our internet marketing strategies also include constantly monitoring search engine algorithm changes to stay ahead of the curve when it comes to your search positions and organic traffic.