Growth Driven, Value Focused
Innovative digital strategies to take your business to the next level
How We Help Businesses Like Yours
At Carefree I T Consultants, we implement the latest digital strategies to help you grow your business. Sometimes that means a beautiful website that’s focused on converting visitors to leads. Or, it could mean an integrated marketing campaign to ensure consistent branding and positioning across all digital platforms. Maybe you need some custom software developed to run your business more efficiently, or get a startup business off the ground. No matter your digital goals, here’s how we’ll work with you to help you reach them..
Driven By Users, Not Technology
You may have heard we’re experts at becoming experts. Usually that means we’re becoming experts about our clients’ businesses and industries. But we’re also experts at becoming experts in the latest web technologies and digital marketing trends. We won’t sell you on a platform or product for our benefit; we always try to pick the best tool for the job.
Our WordPress development team works with businesses of all sizes to improve or build new WordPress websites that help them achieve their online goals. WordPress is a feature-rich and mature platform that we use as a key component in our Launch + Growth approach to ensure the long-term success of your website project.
Improve your website’s overall aesthetic? Increase your leads? Make it more accessible to different devices? Our WordPress development team starts every project by looking at the big picture. Then we use our 10+ years of experience to systematically make great things happen.
You don’t learn how to build world-class websites with DNN overnight; we’ve been perfecting it for 10 years. Our team of DNN developers has worked with industry giants around the world (and our local coffee shop, too) to build amazing websites that leverage DotNetNuke. We can help you get more traffic, generate more leads, increase your sales, and better your business by creating a well-performing website that you can easily maintain by yourself.
Your website should continue to grow and improve after it is built. New trends in web design as well as your evolving marketing goals will continue to be important. To keep up with the latest internet trends and security patches, it’s a good idea to keep your DNN version up to date. This keeps your site secure and you’ll also benefit from new and improved features of the DNN platform to use on your site. Our expert DNN developers stay on top of the most important industry trends, so your website will be in good hands.
Successful digital marketing isn’t about ranking number 1 for that single keyword or sending out a beautiful email. The right internet marketing company understands that success happens when all the pieces work together to achieve a cohesive brand experience across all platforms and devices. Our team is based in Lansing, Michigan, but our proven digital marketing solutions have delivered growth for clients nationwide.
All the traffic in the world doesn’t mean much without a strategy in place to turn those anonymous visitors into identifiable human beings that you can market and sell to. We’ll develop conversion points and lead magnets to fill your funnel from the top down.
Content marketing focuses on creating quality content that pulls in your target audience and funnels them through your buying process. By aligning your content with the interests of your ideal customers, we can attract qualified traffic to convert into leads, customers, and promoters for your business.
Digital platforms for paid media offer infinitely more targeting, tracking, and reporting than the advertising days of old. We can help you kickstart a campaign by bringing in new and qualified visitors, retarget leads who have been to your website but didn’t take a desired action, or reinforce your brand to existing customers. We’ll incorporate digital advertising as a piece of your custom-integrated campaign puzzle and use the latest tools to close the loop on leads, sales, and ROI.
Proven Digital Marketing Solutions
Conversion Rate Optimization (CRO).
Conversion Rate Optimization (CRO) means increasing the percent of website visitors that turn into leads. When it comes to increasing website leads, it is far more cost effective to convert the visitors you have at a higher rate than to convert more visitors at the same rate. Our internet marketing team members are experts at creating highly effective conversion paths and landing pages, but we recognize that not everything works for every business or industry. We look at each campaign with a scientific eye for testing, learning, improving, and repeating to ensure you get the most value possible from your digital assets.
Social Media Management.
We frequently speak with business owners and marketing directors who see potential with social media but fail to get value from their current efforts. This is because it’s difficult to see ROI from social media if you don’t have your own digital assets, such as blog posts, webinars, ebooks, or resources on your website that your audience wants to go to from a social network. Our team approaches social media management by working with you to create content on your website and using social media as an outlet to promote that content. Social media on its own isn’t a digital marketing strategy, but a piece of the puzzle to drive the right traffic and prove value to prospects..
Search Engine Optimization (SEO).
Search engine optimization (SEO) as we once knew it is no more. Today’s search engines care less about a keyword on the page and almost entirely about the quality of your content and the user- and mobile-friendliness of a page. We use the latest tools and technologies to uncover what your audience is searching and develop valuable content that will help you show up when those phrases are searched. Our internet marketing strategies also include constantly monitoring search engine algorithm changes to stay ahead of the curve when it comes to your search positions and organic traffic.